Mark Simpson (speaker) reframes influencer marketing by arguing that every guest or customer can act as an influencer for your business. He emphasizes the power of social sharing and says the main reason businesses don't get tags/shares is they fail to ask — illustrated by a TikTok anecdote ('shy kids don't get sweets') showing that asking increases engagement.
When we talk about influencer marketing, right? When we talk about influencers everybody would love to work with an influencer because they instantly think of the Kim Kardashian levels millions 100,000 followers. But if you think about it the change your mindset. Every single one of your guests is an influencer. Every single one of your guests is influential in some way, shape or form. And what's what I love about that when you think about that, you'll think about it so differently because the power of social telling, social sharing, social telling everybody about your business. But as well the main reason why nobody actually gets a social share or tag is because nobody's asking. And as a one of one of my favorite videos, the one that's got the most traction on TikTok of all channels over the last year is a video where I said shy kids don't get sweets. And the reason of the story behind the TikTok was that when you ask, people are more likely to do. The problem is you're never asking because you're too shy to ask.
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