Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Unlocking the Power of Instagram Boosting ROI with Smart Content Strategies📱

7 Sept 2024 · 1 min

Watch on YouTube

0:49

This YouTube video (Mark Simpson, uploaded Sept 7, 2024) gives practical, business-focused guidance on improving Instagram ROI by treating posting as a strategic investment. It emphasizes two levers to increase ROI—generate more revenue per post or reduce the cost/effort per post—and recommends building repeatable workflows so posting frequency can scale (example: progress from one post/week to multiple posts/week as processes improve).

Chapters

If you approach it as business, not all Instagram posting pretty pictures and you start thinking return on investment. There's only two ways you can increase your return on investment. Either you make more off the back of it or you work smarter and you're investing less for the same return. And if you've got those structures in place and those strategies in place right from the beginning, you can start slow. You just do one post a week. And when you get your workflow going so you could write eight posts and you've got two months of content and as your workflow gets going you go, all right, I'm going to do two posts a week. Three posts a week. And the thing that struck me this morning when I spoke to this lady Jane was that it's actually harder to go from one post a week to two posts a week because you're doubling what you're doing. But if you're going from four to five, you're only adding 25%.