Mark Simpson argues Instagram ROI comes down to two levers: boost revenue or cut costs. He recommends starting with one post weekly, batch-writing eight posts at a time to cover two months, then scaling up gradually. Doubling from one post to two is harder than going from four to five.
If you approach it as business, not all Instagram posting pretty pictures and you start thinking return on investment. There's only two ways you can increase your return on investment. Either you make more off the back of it or you work smarter and you're investing less for the same return. And if you've got those structures in place and those strategies in place right from the beginning, you can start slow. You just do one post a week. And when you get your workflow going so you could write eight posts and you've got two months of content and as your workflow gets going you go, all right, I'm going to do two posts a week. Three posts a week. And the thing that struck me this morning when I spoke to this lady Jane was that it's actually harder to go from one post a week to two posts a week because you're doubling what you're doing. But if you're going from four to five, you're only adding 25%.
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