Mark Simpson and a co-host argue that broad keywords waste money on low-value clicks. They recommend targeting long-tail keywords instead and defining your customer avatar to reach searchers actually ready to buy.
If you're kind of trying to do this yourself for this short tail keyword, then it's practically impossible. And again you go, well, hang on a second, I'll just pay an ad. These ads are going to be very, very expensive. Sites will be.
Wasting and spending so much money just hoping that one of it clicks and bounces and gets you onto their site.
And again, this is even before we get on to the fact of how.
Important a website is. That stake sticky.
It'S like a mousetrap. Like if you can send them to your website, it's not being properly set up, then.
You'Re just wasting money.
And clicks. Okay, so instead of trying to go after these short tail keywords, what you need to do again, and we're going to delve this back into the book.
You'Ve got to think about your customer avatar, you've got to think about what they would be searching.
You got to think about how to take advantage of this. So you could maybe go for a long tail keyword.
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