Unlocking the Power of Marketing Direct for Direct Bookings
5 Aug 2023 · 0 min
0:22
This YouTube video (Mark Simpson, Aug 5, 2023) explains strategies to drive direct bookings and reduce reliance on OTAs. A core claim: when a guest stays at your property you must capture their details and contact them so future rebookings happen direct — if they rebook through an OTA it is the host’s responsibility. The content emphasizes guest lifecycle management, retention through direct communication, and marketing tactics to shift bookings away from OTAs.
