Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Unlocking the Power of Social Media: Find Your Target Audience

9 Mar 2024 · 1 min

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Mark Simpson (speaker) advises short-term rental hosts to identify and understand their guest avatar so they can locate where those guests spend time (social media, Google, online vs offline). Knowing the guest makes creating copy, photos, social posts, hiring profiles, and property positioning much easier; Simpson emphasizes the recent rapid changes in the industry and gives a clear call-to-action: "know your guest."

Chapters

That's the beauty. This game, this short term rental industry game has changed dramatically in the last two years. Who is coming to your area? Then you need to be able to locate them. So where are they in terms of social media? Where are they in terms of Google? Where do they hang out? Is it online, is it offline? And what's yours is going to be different to yours. It's going to be different to yours. You need to really figure it out. Because when you do work it out, everything becomes so much easier. The copy that you write, the pictures that you take, the social media that you do. Once you've got your guest avatar, then you're going to figure out so much more. So you'll have a hiring avatar, you'll have a property avatar and it will just all make sense. So trust me, if you do me one thing, know your guest.