Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Unlocking the Secret Demographics of Business Travel: Insider Tips

26 Aug 2023 · 1 min

Watch on YouTube

0:51

A short YouTube monologue (uploaded Aug 26, 2023) describing the varied demographics behind business travel and practical strategies to serve them. The speaker (Mark Simpson, who identifies as a doctor) notes a mix of corporates, contractors (large local developments), tourists, and NHS/key workers as important customer segments, and describes outreach efforts to travel companies and local solicitors to accommodate people who need short-term housing (e.g., self-isolating staff or clients who cannot live at home).

Chapters

Oh God. I think corporates a whole mix to be honest. It's not just one set target market obviously from now onwards it would usually be heavily tourist based but sort of February time it was a whole. A whole mix of corporates. Contractors are a big one because we've got lots of massive developments going down here which I love because they fill you up Monday to Friday and then you've got your weekend to maximise your revenue. E workers NHS workers. Now I'm a doctor so I can understand need for it maybe more than others can potentially. So I've been contacting all of the companies and travel companies involved in accommodating NHS key workers. There's a whole list of them. I've been contacting everyone I could possibly think of who may have clients who may need to self isolate or who can't live at home, like local solicitors who deal with divorce clients who may need to want to move.