Mark Simpson credits a marketing book with transforming his approach to business growth. He argues that leveraging existing clients, friends, and peers through the book's strategies works better than traditional marketing or direct selling.
I had to pull over so many times while driving to make notes because of the advice in this book is unreal. And again, it follows a similar vein of form with the other books that I've mentioned with Never Lose a Customer Again and Talk Triggers. Is that when you tap into your existing client base, when you tap into friends and peers, etc. Even for people that don't like to do marketing per se, by reading books like this and by tapping into the advice it gives you, it just makes your business much more appealable and much more of a magnet than what it was if you were just going out there straight trying to sell or market your business.
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