Mark Simpson shares how hosts can personalize guest experiences by learning the story behind each booking. He describes a family visit where the host left Mars bars, biscuits, and a handwritten card from Ginger and Gold, a low-cost gesture that created real connection.
There's a story behind every booking. It's up to you to find out what it is. And what we were talking about is that he had some guests coming in. There was a family coming in, and it was a grandparent with their grandkiddies, and they had lined up so many activities. They were doing tennis or hiking or whatever they were doing. They were doing so many outdoors activities. So I said, well, you've discovered the story behind a booking without knowing that that would have just been a booking. You've know the story, so how can you personalize it? And what we did, how cool would it be if you went and go left a Mars bar, a couple of Mars bars on the table and just said, it sounds like you're going to have a lot of fun? Cut the story short. He went and got some Lucas Aid and some. Some biscuit breakfast with a little card saying, exactly. That sounds like you're going to have a lot of fun. Here's some little. Here's some little treats from us at Ginger and Gold to give you a little bit of energy. And again, something so little, cost him a couple of pounds, two, three minutes to write out the card, et cetera, but it went down really nicely.
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