Mark Simpson reviews Tudor Farmhouse Hotel's website and explains what drives bookings. A full-screen hero image matters. Responsive design and visible booking buttons matter more. Pop-ups work for urgent messages like closures or fundraisers, but hidden navigation can hurt discovery.
Chapters
Now with the website, this is the first thing that we see. Now if you all remember what this is called, this is called above the fault. Now this is super important. This is the first thing that the user or the guest sees. What I like is that the website designer that created this for Harry and Colin has gone for the full screen, which is important. If we drop it down quickly, have a little look at what it looks like on mobile. Yep. So it is responsive. I like how the book button very visible at the top. And obviously farmhouse. The Tudor Farmhouse Hotel is not just a hotel, but it's also a restaurant as well. One thing that I will say, one thing that really impressed me when the page loaded up is that there was a pop up and the pop up was obviously very current. It says, sorry, we're Temporary closed until 22 June. Read More where it goes to a blog post. But also as well, this, we have set up a saving for support crowdfunder. Please click here. Your support now means big savings later. And we will go on to that because I think this is something that everybody could maybe look to investigate specifically to help with their business in the immediate short term, bring in some income. What we've got here, very important. Nice big image, really beautiful picture. It looks idyllic. You know, it looks like that little Hobbiton, you know, from the Lord of the Rings. It looks really welcoming and it looks like a beautiful picture. I would say this is definitely for me, a unique selling point. If I was to be picky, what I would be looking to do here is I'd be looking specifically on desktop to get this menu to appear because it's hidden. Not everybody knows to click on this little hamburger here to bring up the menu. It's assumption. Website designers fall into the trap of this a lot. Marketers fall into this trap of it a lot. Is that just because we know what this means doesn't mean that your random guests or first timers will know what this means.