Mark Simpson explains why social-media "Stories" features (Facebook, Instagram, LinkedIn, YouTube) are valuable for visibility and engagement. Key points: posting Stories costs nothing to publish (platforms may prompt paid boosts), Stories are prominently placed (top of apps), Stories allow creators to see exactly who viewed them (unlike regular posts), and consistent daily use of Stories can build reach over time.
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Have you talk about something else, then it's, it's going to be a nice relief to them. With social media, the cool thing about it is that it costs no money. It's free to post, you know, it's free to add a video, free to add a picture. You know, obviously Facebook and Instagram and all of these companies, they, they will pester you to boost your post to give them money. You don't have to if you don't want to. So again, please remember that and go a step further than just adding a post or on Facebook. By adding a post on Instagram or wherever. Use the Stories feature. Anybody has used Facebook Stories or Instagram Stories, I want you to speak up right now in the comments section. Whether you're watching this live or in the replay, if you have used the Facebook Stories feature or the Instagram Stories feature, just put yes in the comment. And again, the reason why this is important and if you notice anything when you open up your app on Facebook or Instagram, the Stories section is right at the very top. LinkedIn, which is another big social media platform, they are going to be bringing in LinkedIn stories. If you look at YouTube, when you open up YouTube, it's got YouTube stories. Every social media as we know it has got a Stories feature there or there about make sure that you are utilizing this. And again, you can put the exact same content into there and it will be in front of people. And then the cool thing about Stories is that every single person that watches your story, you can see who that is. So unlike a post on Facebook, unless they interact with it, then you don't know who's watched it. But with Stories, it shows you exactly who has seen your content. So it's a really powerful tool. And again, if you're consistent with it, if you do it every single day over the course of the next weeks, it will stand you in great stead for when the upturn comes about.