A short YouTube clip (speaker: Mark Simpson) advising that Instagram is an especially effective channel for reaching out to influencers because it allows users to send direct messages to people who do not follow them—unlike many other platforms such as Twitter or LinkedIn.
So how do you approach, number one, what you're going to do is utilize the best channel for this, which is Instagram is one of the easiest ways of doing so, because unlike any other platform, you can send a message to them without them following you. Because if you tried doing this on Twitter, it wouldn't work. LinkedIn, it's very hard to do so, but you can send a message to somebody on Instagram if they don't follow you.
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