A short YouTube clip in which Mark Simpson advises vacation rental owners to prioritize building relationships—especially with local businesses—to improve guest experiences. He recommends adding vetted local partners and recommendations to a digital guidebook tailored to the target guest (customer avatar).
The most important thing, and this is true for any business, is that relationships are key. Your network is your net worth. So what you need to do is you need to be building relationships. And those relationships can be a number of things. Number one, you can be building relationships with local businesses in and around you that will impact and make your guest experience better. So if there's any really good takeaway places, if there are any good days out, if there's any good places that you recommend to go, eat or drink or anything that's around your customer avatar, build relationships with these businesses and add them to your digital guidebook.
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