Short YouTube video (Mark Simpson) advising that vacationers dislike reading long paragraphs; instead, use very short, guided videos. The speaker recommends condensing videos to ~30–60 seconds and walking viewers through actions ("watch this video, push this, push this") to avoid bad reviews or skipped content.
People don't want to read on vacation. You send them, like, a list of stuff. If it's longer than, like, a paragraph, they're not going to want to read it, and they're going to give you a bad review or they're going to just skip it. I really try to condense my video to 30 seconds, to 60 seconds. Watch this video. Push this, push this, push this. And I'm trying to walk them through it.
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