Want to get less questions in your inbox? Nail your customer avatar?

10 Apr 2022 · 1 min
0:31

Mark Simpson advises that to reduce the number of questions you receive (e.g., in email/inbox), you should define your "customer avatar" — a detailed profile of your ideal guest or customer. By knowing this avatar inside out you can anticipate their questions before they arise and build targeted frequently asked questions (FAQs) and content that preemptively answers those queries.

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