Want To Know What Goes On Behind The Scenes In The Boostly Academy?

Hello, good morning, good afternoon, good evening, welcome wherever you are watching this, whether it's live or on the replay, if it is live, please leave a little comment below. Let me know where you're watching in the world and also show off your business. So your website, your Facebook page, tell everybody where you are in the world and why someone should book with you. So in this little series that I wanted to put together, I wanted to document what we are doing within the Boost Lee Academy. So those of you don't know what the Boostly Academy or what it's all about, this is my private training group. We've got 662 members from all over the world, from all walks of hospitality life. And what I am doing over the course of 90 days is I am showing everybody how, how they can turn their business into a direct booking machine by covering five key segments or parts of their business. And what I want to do in this little mini series is I want to document it every single week over the course of the next 90 days. Now, as a disclaimer, we have been started this since 22nd December, but obviously with holidays and Christmas and all those things, I'm going to be documenting it, starting it from now. So Obviously today is the 7th of January and I have broken these 90 days down into 5 phases and I'm going to be coming online every Thursday and documenting each one of these five stages. So what I wanted to do is I just want to walk you through what we've been doing over the first phase, which has been the last two weeks. So the first phase was all about pricing. Now when you join the Boostly Academy, you're going to be getting a really nice ring binder through the post and a mug which is on the way. Now, the ring binder is because for the first time ever, I've created a 90 day quick start and it's packed with printouts. So in the printouts you've got dates and calendars so you can mark it down, you've got worksheets so you can make notes. But we've also as well got actionable little steps and advice that you can do and follow. So all the members currently have this and they're working their way through it. Phase one is all about the pricing and I do want to just add a little caveat if you are watching this thinking the Boostly Academy sounds like something I would like to be a part of. Please note that we are currently closed for new enrollments. We will be opening it up in March, sometime in March once we get after these 90 days that we have done, and the goal after these 90 days is to bring in at least £1,000 worth of new direct bookings for everybody taking part, which is a pretty nice place to start from, seeing that for a lot of people, they're in very strict lockdown, they can't take guests right now. So this is what we're going to hope to achieve. Now, I'm going to be walking you through all of these five phases over the course of the next coming weeks. But today I'm just going to focus on phase one, which is, which is pricing. Now, for somebody that focuses very heavily on marketing to start with, pricing may seem like a bit controversial for a lot of people. But the reason why I start at pricing is that it's really important that you have your systems in place to be able to transform your business into a direct booking one. And one of the most hardest things to get right, and I speak from personal experience from having to try and price up the granary for all these years, is when it comes to pricing, are you too high, are you too low, are you cutting yourself short? What should you be charging? What are everybody else charging? It's something that goes through the minds of so many hospitality owners on a daily basis because if you get it wrong and you're charging yourself too little, then there is a lot of profit that you could be missing out on for yourself and for your business. Okay, so this is why we started with pricing. And I am by no way shape or form an expert when it comes to pricing, but I know somebody who is, I know two people who is. So I invited them into the Boostly Academy and they created a couple of training videos which are amazing. So it really does help on number one, how to price for a downturn which you know with Coronavirus that is definitely a downturn, but it also shows you how to work pricing comparison softwares. It also shows you how to price and how to price, the psychological aspect of it. And we also as well packed everybody off with a Google sheet and in that Google sheet you are able to run your numbers through to give you a very clear price on what you should be pricing. So Morel from Optimize my revenue and Callum from, from Morgan. Brandon, thank you so much for doing so. So we've just come out these two weeks and part of the Boost the academy when you join you, if I just move my face out the way here you get part of the private Facebook group. So in the Facebook group we, we use it for accountability. We use it to ask questions and we use it to share wins. And this is where all the training videos go in here, as well as a private vault that I have in the Boostly website. So all of this has been documented in here and there's been some real good breakthroughs and real cool wins already from the last two weeks. I think it's really good place to start. So that's what we've been doing. As well as being part of the Boostly Academy, as well as having this Facebook group, we've also got a WhatsApp group where we've got daily discussions happening and every Tuesday we have our weekly group call. So on the group call is where we can just sort of debrief a few things that have happened over the course of that phase. What we also will do is we will again share our wins and then we'll set the tasks that's going to come up next. So next week when I come back, I'll be able to showcase to you what we've done in phase two, which is all about a customer avatar, which is as again another really important part. So before we start doing all of the marketing things, before we all start start putting ourselves out there and start posting on all the social medias and doing all of the things we need to know, number one, our rates. And also as well, we need to know how we're communicating ourselves, who are we putting ourselves in front of, which again is a big part of the Boostly academy. So I'm really excited to walk everybody through what's going to be happening over the course of the next 90 days. What we're two weeks in now, so, you know, we've got 76 days left. Every Thursday, I'm gonna go live on these channels. So all I ask you to do, if you want to stick around, if you want to find out more and figure out if this is something that you would like to be a part of when we do open, then just please keep following. Hit the like button. Subscribe, you know, leave a comment below so you get a notification next time that we do this. And if you want to join the Daily Boost, which is my private WhatsApp group channel, just go to boostly.co.uk DailyBoost Boost B O O S T L Y D A I L Y B O O S T Join that and you'll get a little notification whenever I do one of these and go live. But for now, thank you for tuning in. I really want to, in this short series, take all the videos and create a really cool case study, a little really cool video that will go out to everybody just to really showcase exactly what goes on behind the scenes and in the Boostly Academy. So if you are watching this, you are a Team Boostly member, please let us know in the comments. Hopefully by next time I do one of these, we will have a really cool ring binder and a mug. So I'll be able to show everybody what you get as part of being part of Team Boostly and when you join. But for now, thank you so much for joining. Please do tell a friend, tell somebody about what we're trying to do here, that the goal of all of this is to help hospitality owners all over the world cut down on their over reliance on booking.com and Airbnb and Expedia Group and learn to the tools, the tactics, the training, but most importantly, to get the confidence to increase their own direct bookings. That's the whole point of doing all of this. So my name's been Mark Simpson. Thank you so much for watching. And I'll be back next Thursday for another video.