A short YouTube clip by Mark Simpson arguing that many people misunderstand SEO. He warns that wanting to "rank number one on Google" reflects the wrong mindset and that having incorrect goals for SEO will lead to disappointment.
Why do you want a diary booking website? And they say, well, I want to rank number one on Google. When someone search for dirt, dirt in there. You've got to really change your mindset of what you think search engine optimization or SEO means because it's not what you think it. If you come into this with the wrong goals and the wrong mindset, you're going to be disappointed.
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