Mark Simpson argues short-term rental owners should stop relying on Airbnb and build direct bookings instead. He compares platform dependence to having a boss who changes the rules anytime, and shares free marketing tactics to help owners build independent brands.
Some of the best marketing education, direct booking education. He's awesome. I consider him a really good friend. He's the only person that I've had on my podcast three times. Ladies and gentlemen, get on your feet. I'm not bringing them out here until you're on your feet. Make some noise for my man, Mr. Mark Simpson. Some of you aren't going to like me with what I'm going to say, but it needs to be said. So stay standing. If 90% of your bookings come in from Airbnb, stay standing. Sit down. If not. All right, so congratulations. You do not have a business. You have a job. Brian Chesney's your pulse. And the shit thing about having a boss is that they can change the rules at any time. How many of you have seen the Facebook post the last few weeks in the group? So people saying, ever since that Facebook change, I am down on bookings. It's because you are building your house on someone else's land. Now every single time somebody says to me, I've got an Airbnb business or I'm staying in an Airbnb, a little bit of me dies inside. Because you are branding Airbnb. Do not Uber this industry. Right. You are not staying in Airbnb. You're staying in a short term rental. And everything that I'm going to show you today will not cost you a penny. You don't have to do Facebook ads. You don't have to pay. Mr. Zuckerberg. You don't have to do Google Ads. Everything I'm going to show you is free, easy, and doesn't take any time to do. Now, I'm going to ask you a question and I want you to say, born ready. Okay. Are you ready to increase your diet bookings? Sorry, maybe it's my English accent. Born ready. That's what you're going to say. Are you ready to increase your diabolics? Born ready. I can't hear you. Are you ready to increase your diet bookings? Here we go. Cheers. Enjoy it. Yes. Right here. Thank you. This is what Julie's gonna get. Julie, George is going to get all of this and we're going to do all of this. We'll put it all out. I won't be watching the podcast anyway. I don't want to say anything but, like, a number one. Oh, yeah. Did you want to do my website? Honestly, when did you become so funny? You're already funny.
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