We Fixed this Airbnb Listing that No One Was Booking

Ever looked at your Airbnb or social media and wondered why guests just aren't booking? Ali had the same issue. So she bravely asked for my no Mercy roast to transform outdated images, confusing messaging and wasted opportunities into a booking powerhouse. So in this video I'm going to show you exactly how to easily refresh your listings and marketing, attract more guests safely and make booking irresistible from now on. And if you would like for me to roast your marketing in a future video then then there's a link in the description below. Okay, you know the rules. If you would like for you and your business to be roasted, all you got to do is click on the link below. It will take you to to this page, pop in your first name, email, mobile number, website, Airbnb listing, Instagram and what you'd like for me to look at and we will do it for you. And this roast session is Ali Welsh. Now, I have known of Ali Welsh for a few years now. Ali booked a call with Boost Lee 2, three years ago now and it was a lovely chat. Just kept in in touch over this time and it's great that we're able to speak a couple of years later. And Ali has submitted Pieman's Cottage. So Pyman's Cottage is based in the uk. She's given us the Instagram, the Airbnb and a website as well that we're going to get stuck into. We have got a property that is in West Sussex, so it looks very similar to one of the other properties that we've roasted on this channel. And if you want to go and see those videos, I'm sure the editor will pop videos for all of them right now on the screen. So as we've done always, we're going to get in and we're going to roast it. We're going to start with the Airbnb listing, then we're going to come over, look at the website and then we'll go to the Instagram. The pain points basically is along the lines of everything I need bookings and I'm not entirely sure if my pricing is rigged or right either. So let's start on the, on the Airbnb so we can give it a a good go over. And again, everything in here is light hearted. It is to help and you will take advantage of this and you'll be able to benefit of this and at home watching as well. Now, as always, in the comments, if you spot anything, if you can give any advice to Ali, then please make sure that you leave it in the comment Section below. Okay, so this is the, this is the listing. As we can see it is one bedded property. So there's one property in the portfolio. We're based obviously, like we said in P in Sussex. Ali has got a little profile here. Telford, nothing really in here. The last review was left a day ago, three weeks ago and any of one was in 2024. Let's have a super quick look at the name. So pilfered Pyman's Cottage, sorry, in Pulbara. I'm going to run a little Google search here. This is always a good idea of where we're at. So let me get rid of Directo for a second. We've got Pieman's Cottage. Pieman's Cottage. Not entirely sure what that is. We've got Pyman's Cottage here, self catering. We have TripAdvisor, Expedia, booking.com. and I'm not entirely sure what this one is. Let's have a little look at Henry Adams. I see. So this is a company that you are with, similar to a Sykes Etc, that will help you get bookings. It's definitely the same one because I recognize that. So that's a good start. So obviously you've got a booking manager that is helping you alongside yourself to get bookings. Let's have a super quick look at the availability. We've got nothing obviously in May. June, weekends are pretty much taking care of themselves. July, August is busy, September's busy, which is interesting. It looks like a big block booking potentially there. So bookings are looking, looking okay. But this is either closed out or is a booking. Again, I can't see that data behind me. You're obviously using a pms. I think the last time that we spoke it was booklet. We may be able to check that on the website. This is the website. So we've got gallery book now about Pymons and we have the Instagram as well. So Pyman's Cottage. Two bed, holiday left, sleeps five. Victorian cottage, dead friendly, dog friendly. Fully equipped kitchen, WI fi, wood burner book now takes you to the website. So that's lovely. Origin story. Hi, Ali, this is you. Paimon's Cottage. It's an origin story but we don't really. There's nothing there to say who you are. It says this is me. Well, who are you? Which is fun. Last one was done nearly a year ago. Looks like you had a little go. Oh no, this is Henry Adams Holidays. Looks like you've got their, their TikTok account and you've Added this in. All the hashtags. So again, it looks like half a year ago you're having a go. Hang on a second. What's this 23 hours ago? Oh, it's a Visa pin. Posts. Here we go. 23 hours ago. Grab yourself a break. Link in the bio. The Oddies, Pulvera. Not entirely sure. That is VAD V E Day, Easter Egg hunts. That's a cool video. Looks a little bit. I recognize these videos. These are from the content creator. That's why I recognize these videos. That is from the Boostly content creator, where we give you 360 days of content. If you want a copy, then send me an email. Marketbooster.co.uk which is fun. What else we got here? Lovers in the Air. And we've got all these going on down here. Okay, so obviously Instagram, you're trying, trying, trying on that front. Obviously, we've got the. The Airbnb. And I can also see by looking on here, we've got this, right? So let's go and do this. So for this, I've created a GPT, which is very cool. I've created my own little GPT that will roast Airbnb businesses. Now, I tried to publish this on the store, but obviously OpenAI wouldn't allow it because I'm obviously using the word Airbnb or for whatever reason, roast, I'm not sure. So I'll use it for now. So I'm gonna do as I always do, copy and paste the website information. So I'm gonna say, okay, chat gbt. I'm gonna give you all the information about Ali Welsh's property. This is called the Pieman's Cottage. I'm going to paste in the website, so the Instagram handle, and I'm also going to paste in the Airbnb listing. All I want for you to do is read this information and do nothing. So I've given it the instruction again, like I've said before, with AI, you've got to speak to it like it's an actor. If you give the actor clear instructions, it will deliver. If you give it very vague instructions, it will look at you blankly and storm off in a huff. So I've just posted in and pasted in the website information, Instagram information, and I'm going to do the Airbnb listing as well. So I've given it all of the essential information. I feel by looking at this firsthand, the first thing that we're going to have a look at is the Air B and B listing. Now obviously the context is in this. We've got to add in Henry Adams holidays here. So Henry Adams, if you don't know they are a booking company, basically a management company, that will mean that Ali will have spoken to them in the past. Their salesperson said, yeah, we can help you get all these bookings. This is obviously their, their lovely team and they're obviously trying to do stuff on, on, on Tickety Talk and all other things. Obviously a Hampshire based company. So they will gone to Ali and say, hey, we'll help you. You can get your own bookings, but we'll also try and get bookings for you as well. Well, so that's that. So obviously that is one of the reasons maybe why we, we see it like this. Now, one of the good things about this company comparing to other ones is that they're letting Ali do this on her own Airbnb listing. So let's give her a little bit of help. So first things first, you need to get rid of all of these, all of these pictures here and you need to focus on the. Which was the one I really liked. So you should basically mimic what Henry Adams have done for you. This is their main hero picture for you. So you need to mimic it on their site because the reason why is it obviously this stood out to them and they are experts in this. So you should be doing the same. So go and find this image. This is the one. And this needs to be your cover photo. It looks lovely. It looks clean. Living room. I would 110 think about changing those sofas out because they look like from the 1990s. It looks like something my gran used to have. You need to give it a little bit of a modern feel. I'm no interior designer. My wife is so much better than I at this. But even I would even she, even I'm saying this, get rid of those sofas. Get rid of that mat, that rug. That can be done so much better. This looks new. This looks modern. This looks awful. So I would be showcasing this more than that. 110%. Get rid of this because you can see the for sale sign in the window. What is that? There's a for sale sign reflected in here. It doesn't showcase you in, in any way, shape or form. That is nothing. What? Why have we got a picture close above a lamp? No, get rid. Get rid of that can be a whole lot better. These are pictures that you've taken. Any pictures that you have taken, get rid. Because the, the, the comparison in the camera is Telling. So you don't need that. Any picture. Unless the bath is unbelievably Instagrammable. Get rid. No one wants to see bath shots. What's that? We don't do close ups. Get rid. Close ups 2010. That looks like a U picture. So get rid of that one. Even if it is from a proper one. Get rid of it because that tells the story. That's nice. That's the same as that one. Get rid. That's okay. Get rid. Keep. Yeah, get rid. I mean, yeah, keep. Get rid. Get rid. Get rid. Get rid. Get rid. Get rid. Get rid. Get rid of. Get rid. Get rid. I mean, we get it. Get rid of it. I mean, I don't know. You're gonna have to keep the pictures until you change the thingy. Thingy over. Get rid of that. We don't need to see that. Less is more on this one. Because you've got such a tiny place. Less is 100% more. This is nice, friendly, you know, welcoming. Get rid. Some mad closer pictures. Get rid. This is nice. This would be my second picture if I were you. So if we're going to go back to here, gonna have that kitchen shot. So move that over. Get rid of this one. Get rid. Get rid. Get rid. All of these are gonna go 1, 2, 3, 4. Get rid. Get the bedroom. One of the bedroom shots because they are nice. That'd be the second or third picture. That's a nice open shot. Get rid. That's a nice shot. Keep that one for the third picture. I want to be showcasing this, but obviously it's good to show it. Get rid of the bathroom shots as well and then have the exterior one just to show. To show the outside as well. And what I would be looking to do, just like I've said with so many others, is I'd be looking to get your floor plans for Hyman's cottage. Grab an image of your floor plan. So let's just Ball plan standard. Let me just show you what I mean. So if you can get any standard floor plan, I know this is not yours. And if you can take it into Chat GPT. So I'm going to come in here. Chat GPT. Free to use. Hey, Chat GPT. I want for you to turn this floor plan into a free D floor plan image so I can use on my Airbnb listing. Make it colorful and bright. So again, you're giving it the. The instructions. It's going to turn that hopefully into a. Into an image. It's even going to give me two Versions to. To choose from here. So again with the Airbnb listing, I will come back to this in a wee second. It may sound brutal, what I'm saying here with the pictures, but for your property, less is definitely more and you want to make sure it's the best images are hitting them first. There's a reason why Henry Adams have done this. I haven't got a clue why we've done that one. By the way. That's an awful picture. Let me look at the stabs here. But this is definitely the best picture that you've got on there. And I would mimic back for. For you. That is a lovely picture. I would be looking to maybe use that one if they've given you it. I assume they have because they've given you new ones. This is a good picture. I would basically be using those three for your first three images and then have the. The 3D floor plan coming up here. So again I. This is not your floor plan and obviously this is not your floor plan. But what we've done is we've taken a random floor plan that I find you've probably got these somewhere and you can turn it into three day floor plans that you can put on your Airbnb listing. Just like what this one is coming up here now. Next, moving down, I'm going to grab this and we're going to make this better. Okay. So first we need to amend the Airbnb title based on what you know about the property. That's the current. What's a better one. Okay. So I've put that in and bearing in mind when I, when I've done this and I've done Control and a. It's even got all of the reviews as well. So it's taken on board all of your reviews. Okay. And it's going to tell me what your title should be. So the current title is a waste of prime real estate. Pyman's Cottage Pulpro with West Sussex Log Burner is just a string of dull keywords with zero personality or a hook. It doesn't sell the vibe, the experience of what's special. It sounds like an estate agents spreadsheet. You've got all of these da da da, da, da da. Pick one depending on your niche. So let's just have a wee look here. Are you pet friendly? This is one of the things we've been looking at a lot recently. Pets are allowed. So we need to be going in on this vibe. Any vineyards? What? Where does it say we're near vineyards? Because that's Interesting. Okay. Wedding venues. Interesting. Okay. Pet friendly. Interesting. Yeah. Wine country. That's a good one. Dog friendly. So instantly we can see here dog friendly South Downs cottage. And let's just do a little search. Hey. So we're going to go. And again what I stress here is that if you are pet friendly and you want to go down the niche of pets, put the pet in your image. Just like we did on the other session when we did this. Put the pets in the image. Okay. Show the dog bowls. Show that you are pet friendly. Go all in. If you're going to do it. There's no point just doing half ass on this one. You're going to have to go all in. So where are we again? We're p. So we're going to go Paul Burra. Let's see what your competition is doing. I'm just going to go any dates. Obviously you can sleep max. You can said you can sleep maximum of five guests. So 1, 2. I want to say three kids. What not experiences. Come on now. New flipping experiences. All right, so you're here. Now there are a thousand places in and around Pulbrook. If I do the filter on this that says allow pets still says a thousand people. Let me do this. Bring it down into here. So there are five places within the map and not one of them is saying pet friendly in here. Now this one does look nice but that's 609 pound a night. That is a looking a big old place. This is 242. This is 182. They're knocking discounts off. This is a big home. This is a big old home. So this looks like it's your closest competition but that's nowhere near the center of Pulbra. So again you've got a nice little march there. If you stress on this, I mean just, just do a little comparison. When you first look at that, that grabs my attention. Boom. With that. Obviously you haven't got that so we're not going to say get that. But if you can say in here pet friendly it will stand you out from. From the rest massively. And obviously with the vineyards thing. So new title. Dog friendly South Downs cottage Log burner and patio. And Ali. Don't worry, I'm going to send you a copy of this after this so you can start to action it as as well. So new title. You've got so much real estate here that you're not even taking advantage of. So this is literally what you've put in. All right, I'm gonna Whack this into chat GPT. Okay, so this is currently the description that Ali has got on Airbnb. What I want for you to do is to make this the best possible version as possible. Speak to the ideal guest, which we're going to go down the route of dog friendly, pet friendly, put in bullet points so it's easy to read and make it the best partial possible. 10 out of 10 version. All right, so let's just see what it says here. So it's going to go and do that. While it is doing that, let's go check on our floor plan. So look how cool somewhat like that looks. Again, it looks so much better than just a bog standard. But you can use that. Put it onto your Airbnb listing. Have it in that bottom right hand corner so that you can it stands out by showing that that floor plan. Again, it's free to do that Ali, which is, which is cool. Okay, so here's the space escape to Pyman's Cottage with a cozy, dog friendly Victorian retreat in the heart of Pulborough. Tailor made for countryside walks, crackling fires and lazy mornings in the courtyard. Already it sounds better. With direct access to South Downs and a pup welcoming vibe, it's perfect for couples, families and groups of up to five, plus furry companions. Whether you're here for vineyard visits, wedding weekends or muddy pod adventures, this is your home base. List off everything that you get. You can say don't do the emojis, which is absolutely fine. And, and again, you can then use that and replace that in your Airbnb listing. Now again, that's the Airbnb. The final thing that I need for you to do is two things. Number one, you're gonna edit your profile. So the profile, you've got so much real estate missing there, you can add a description and you can do all the cool things that Airbnb wants do. Now fill that out. Get a profile picture in there. Use the same one that you've got on your Instagram. Second thing, this is the main important thing that we what we want to do, obviously we want to get the people from Airbnb to come to our direct booking site. So with your description that we have here, you've got Pieman's Cottage. Now, if you wanted to amend this at any way, shape or form, it would be Escape to Pieman's Cottage, a dog friendly Victorian retreat in the heart of Pulborough. Tailor made for countryside walks, crackling fires and laney mourners in the courtyard. Check out our online reviews. They're really good. So by doing that, it drives people to Google Pieman's Cottage Pulbara. And as you can see, when I Google search Pieman's Cottage Pulbara, that is a very specific keyword. So your website is coming up right at the top. It's coming up above booking.com, above Henry Adams, Airbnb, TripAdvisor, Expedia, the Lots, you've got to take advantage of that. You have got your Google business on the go. This does look like a Google business listing, which is interesting that Google have still allowed it, but again, never ask for permission but beg for forgiveness. Google. I'm going to be taking these down, by the way. But at the moment you've got some good real estate there and it would be interesting to see how many people actually clicking through. The problem is the website. So we come into here, you've got that bad picture at the front. Welcome to Pyman's Cottage, a peaceful cottage in the. In the beautiful village of Pulbergh in the South Downs National Park. Now, again, the one thing that I always say about your website, it is in the space of three seconds, it's got to be able to tell you who you are, what you do and how can I buy. So it's got to speak to your ideal guest. And we're going to go down the assumption again, we're doing this very quick, that your niche is going to be the pet friendly vibe that we're going down. Okay. You've got to be able to say who you are, where you are and how I can buy. So I can sort of guess that you are a cottage. So I'm going to assume self catering airbnbness who. Who you are. Right. So again, you're Pyman's cottage, you've got a cottage, but it doesn't really say anything else. And the most, the most important thing is it's not clear on where I can book with you. Yes, you've, you'll say I've got callers and emailers, but that's not the same. How can I book with you? And the. And I've just seen it now, it is hidden amongst home gallery book. Now Pyman's FAQs Contact Us testimonials about me more. So let's fix this, shall we? What I'm going to do is I'm going to take this. Going to come back into our lovely chat GPT. Now we're going to go over the website. Okay, we're going to move to the website I need for the best headline possible and the best tagline possible that you can do for this website based on everything that you know. So again, done a quick screenshot, ask the chat GP to come in and to go ahead and do this. So it's going ahead and doing that now. While we are doing that, what I realized is that last time I did this, over the last few of these I've done, we've just slated the website and not actually given a solution. So instead what I've done is I've gone and grabbed one of our frameworks over at Boostly and we're going to start to put in the recommendations in on here. So here's the 10 out of 10 version. Fun and modern, outdoorsy feel, elegant and warm, where the dogs run free and the humans unwind. Or a posher version would be a country escape for you and your four legged friend. So let's take that. We're going to come into here. I'm just gonna paste this in. A country escape for you and your four legged friend. So this image here, now where's that one from? Again, I'm literally just going to screenshot this. This is not going to be the best version of it, but it's better than nothing. We're going to come in, we're going to choose the image, I'm going to upload the image, I'm not going to worry about meta tags or anything like that because it's literally this is just for show. But obviously if you're going to do it properly, you would go ahead and do it all in here. So that's going to pop in there. Country escape for you and your four legged friend. The tagline it's going to give us is. Boom. Just gonna put that in there. Tile wagon welcome. Guaranteed. So if I wanted to, which I am going to do, I'm gonna get rid of. South Downs. And again, if I didn't want that to be animated, I didn't need it to be animated. Five star vacation. Five star state. We can change that to five star state. Boom. So again, bit of social proof. Cozy Victorian cottage in South Downs. A countryside escape for you and your four legged friends. And then it's got the how can I book. And notice that the book now is totally different, totally changed. Now again, I am a big fan, so we're just gonna. Don't leave. I'm a big fan of getting rid of all of this and having all of this down on that page as we, as we go. Okay, so what the good way to structure a website is to have 80% of the information on the first page. Okay. So 80% of the information that you have on your website should be on the first page. You don't need to have all of these. We have it in on our framework because we pick and choose one or two and we'll keep them. We get rid of the rest and we move them all the way to the bottom of the website. So you can see here, this is what's called the drunk jaw. So again, if I was doing yours, I would be removing gallery. We don't need it. Book now. So you have got your bookings calendar. Let's see where. Oh, this is definitely booklet. I can sniff book a letter mile off again. So that's good. So we can go in here and I can actually book now. But look how confusing that is. So again, the book now we would have that. We haven't got a really good connection into. Into booklet. So when you click on there, we'd be going through. We'll be going through to a listings page. So we would change this from homes and cottage to obviously your home. They would be going through. Let me just see if I can do a preview of this. And then what we would do is we'd work with booklet and get all of that information synced into here. So it would look like you're listing over on Henry on. On Henry Adams here. Again, that would be all be in there. And then that would sync off to your booklet. So all that information is on booklet would. Would sink into here about Pymons. So this is, you know, this is cool, but again, the font is awful. You don't need any of these in here. This is where you would talk about yourself. So if I'm going back to our template that we have here that we've got going on, that hasn't saved, obviously, but it'll be structured. A homepage of Hero, image, headline, tagline, how they can book a little bit about the property. So if you wanted to be lazy, we could just simply use the version that Airbnb had has got here. So let's just change this. So based on what, you know, amend this for my property. So again, for this part of the site. All right, so this is cool. And again, we can structure this for a single or we can structure it for multiple properties. And if you wanted to, we could always remove this and it'll be welcome to Pyman's Cottage. So this is where we talk about the actual property. And again, I'm not going to Go and do it, but go and get your two images in there. So, again, introduction. A little bit about the business, about the home itself, what we offer, you know, pet friendly, close to vineyards. Whether it's a weekend stay or a weekday stay, we're here for you. Focus on pet. This is about you. So this is where you make sure that picture of yourself is. Is in here. Ali, a little bit about your. And again, proper origin story. You put a bit of social proof in here that links up to Airbnb FAQs. Go in there and then you've got the. What we call the drunk draw. So again, a lot of the information is on here. So they've got everything that they could possibly need. Private chefs, obviously, that's with why Hungry, which is a great experience. Again, people are loving that that's anywhere in the UK and soon to be launching in here. Don't let Airbnb do your services. Make sure you're in charge of your own. And again, we have them on all of our websites, which is. Which is awesome. So I'd put a little bit. I'd leave that in their private share so they can start to think about the experience. You've got blog posts, experiences, posts and all that good stuff that would sit on there. So you can see how the website looks a little bit different and a lot, in my opinion, better when it's structured and laid out in a proper vibe and style. Obviously these colors on the back end you would mimic to suit yours, but I do actually feel you've got that wooden Y sort of vibe going here. I don't think you've actually got a logo per se, but, you know, if I was to have a go at a logo. So it'll go here based on everything that, you know, can you design a logo that is flat design, that is minimalistic, simplistic, that has brown colors in it for this property. See, we're going create as a. An image for us. And again, the beauty of chat GPT, Ali, is it's absolutely free, so you can definitely have a go. But it just needs a bit of a restructure on this. Get rid of all of these and put it down there. Now, if you want to come and have a chat with us, go to boostly.co.uk I'll leave a link in the description for anybody who would like to work with us on a website. Go and click on that. Go, book a call and we'll have a. We'll have a good chat. Now, coming back over to Instagram, I Actually really like your bio. It's probably the best part and the one that I feel like you've spent most time on here. So while it's designing that logo I want for you to check out the Instagram bio and rate it out of 10 and then suggest any in improvements. And again Ali everything that we're doing here, I'm going to send you a full copy of this. I'm going to put it into a Google Doc and send it over to you afterwards. This is the idea of a logo. Pretty cool. Obviously you can have a play around with it but I feel like because you haven't got one, that would be some nice little starting point there. Pyman's Cottage. And again tell me if I'm wrong going down this route of pet friendly but I just feel like the way that the, the, the, the size of the property, the people that are coming to the area. And again we're going to do a little check on this in a second. I feel like this is a real good niche to potentially going down. So talking about your avatar, right let look if you've ever told me who your avatar is. No, you've never really. So let's go do a little bit of research. So we're going to come on over to our tool here. I'm going to hit search and we're going to ask this question. I need for you to search the Internet to do a survey on who is the typical type of guest and the typical type of visitor that goes to Pulbara in. Oh, where was it? West Sussex. If you can do a bit of research on that for me and present it. So look at all the surveys that you can do. Go and find as many as you can. I want to find the typical person who comes to Tilbura in West Sussex. So this is a totally separate search we're doing now. We're doing it on a, on a different one. E Hasn't plumbing done it for us, has it? All right, we're going to go over to do a quick other one here Perplexity, which is another really cool tool. Again this is free, which is, which is awesome. Okay, so what I want for you to do, Perplexity, if you are listening to me, I want for you to run a search to find out the typical type of guest and visitor that goes to Tilbura in West Sussex. Please, if you need any information let me know but go ahead and do a deep research. So again, deep research, that means they go a little bit deeper. It could be a little Bit of a while here, but we're going to come, come back to it. All right, so I thought it was okay. Chat. GPT is given a rating of 4 out of 10. Repeats itself twice. Keyword stuffing doesn't speak to the guest at all. Victorian cottage, dog friendly. Fix it like this. Cozy, dog friendly cottage Pulver. Sleeps five. Wood burner, courtyard near South Downs. Walks, wine and wagon. South Downs is obviously something. Let's have a little look. What is South Downs? And apologies if I don't know it. Oh, yeah, it's beautiful. Look at that. Okay, I can see why it's put that in now, which is good. So this is your new Instagram bio call the Z. Dog friendly cottage Paul, but sleeps five. Brilliant. And again, you, you've gone onto a right little curve here with the highlights, but you need to do a little bit more. So origin story. Who are you? Like who, who is me? Who is Ali? You've gone and pinned these posts, but they, they, they mean like nothing. We need to be doing a proper walkthrough and not just using the Henry Adams Tick Tock account. I mean, it's better than nothing. But again, get a nice camera, hold it vertically, walk through the property, speed it up, use music. People love that. I would actually do a pin post here about you, about Ali, when you got Pyman's, why you got it, why you love it, why your guests love it. And that would be the two pin post that I would definitely have walkthrough and about you. And then I would really start to post more about your ideal guests. So what do they like to do? Where do they like to visit? I haven't seen any mention of South Downs. Obviously go do something like that. Try to steer clear of here because look how messy it looks. In fact, I wouldn't be surprised if this is linked up to your Facebook page. But there's nothing really appealing. That looks nice. No, no, it doesn't. That image looks nice. But when the video doesn't work, that's a pretty cool image. But again, you gotta see what am I looking at. Right? What am I looking at? You can't just put a picture on it. You've got to be able to go on Canva and use some cool tools. And also as well, what I did notice when I loaded up the website, I don't know if it's going to do it again, but you were trying to collect emails and move them onto mailchimp, which is, which is awesome. But if high memory serves you right, you've never done anything with those emails. The goal of all the marketing is to move people onto your, onto your email list. Now, obviously this is why with the Boostly CRM, what I'm showing you now, we give you these email templates that you can use to turn a looker into a booker. So for example, you mentioned that you were struggling for bookings. Now I did have a look and it looked like August and September was okay. But you've probably got maybe 100 emails on that email list. If you come and take in this email template that we've got here, this is ones that we give to all of our members that join the Boostly program. Again, if you want to work with us, come and let us know. There's a link in the description. You can go to boostly.co.uk and book a call. What I'm going to do now is we're going to have a go at writing one of these emails that you can then send out. So I'm going to paste in a template of an email draft. What I want for you to do is personalize it based on everything that you know that I've given you above. I really want for you to ramp up the FOMO fear of missing out. And I really want to focus on the dates in June and July. Say that we've got a lot of days available that aren't the weekends. So if you're looking to get away with your four legged friend and you could just say before it gets really busy, then reply back to me or let me know the dates and I'll get back in touch with you. So I've given it the prompt, I've given it the information that we're going to give it and now what we're going to do is we're going to paste in the, the template. So this is the template that we provide. Okay? So now what's going to happen is it's going to turn it into, instead of being a generic template, it's going to personalize it to my audience based on the information that I've given it and it's going to keep the structure of what we've popped in. So the subject lines would be still dreaming of a summer escape? Your dog's already packed. June and July are filling fast. Don't miss your countryside fix. Still hurting for, still hunting for that perfect summer escape. Somewhere peaceful, dog friendly and naturally available. Here's the thing. Weekends are flying off the calendar, but we've still got some hidden gyms midweek in June and July. If you're flexible and your four legged friends ready for a countryside adventure, now's your shot. Pyman's Cottage. Victorian charm, cozy log burner, sunny courtyard, dog friendly pubs and walks into right on your doorstep. We've correctly booked off a few prime dates just for our email subscribers. Like you speaking to you before the summer chaos kicks off. You won't see them. Airbnb booking.com. you'll get the lowest price when with no extra fees. Boom, boom, boom, boom, boom. No pressure, but these slots are going quick. So just hit reply, tell me the dates you're thinking for. And again, if you haven't sent an email in forever, and if you've got even 50, 40, 100 people on your email list, that is perfect. Maybe be of guests that have stayed with you in the past or maybe people have just signed up to your email list for whatever reason. But these are prime people to get in front of. If you've got dates that you want to get, get off your calendar. So plenty of things to be doing here. Number one, let's just rewind it a little wee bit. Airbnb, go and sort your listing out. Go and mimic what Henry Adams have done for for you here. Go and get that picture that I showed you. Not that, that one as your main image, go and delete loads of images. Anyone that you've taken, remove it because it's the contrast from the professional to your phone is, is drast. Right, get that as the main one. Have a bed shot, courtyard shot, dining room shot and get rid of those sofas as soon as possible. Switch them over, go. I don't know. Again, I'm not an interior designer, but I'm sure you can get some better ones in there as soon as possible. Now, not the time to talk about the log burner. You talk about the log burner. September, October, December, January, February, March, April, May, June, July, August. You talk about outdoor countryside, courtyard. Obviously as soon as it gets to August, September, October, November, you flip the pictures around and you focus on the log burner. Glass of wine, especially wine country. But this is what we need to do here. You're going to change out your title to the one that we gave you. You're going to change out the description to the one that we gave you. And you're going to focus obviously Pyman's cottage in Paul Burrough. Make sure you can get that real estate going so people will then Google search you. To get to Google, you're going to amend your profile pic, you're going to add A profile picture in here. Add your description in. Hi, I'm Ali, the owner of Pyman's cottage in Pulborough. Check out our online reviews. They're really good. Boom, done. As soon as you're getting people going over to Google, which is, which is over here. That's good, they've got you right there. The next problem is your website again. I've shown you how to restructure it. We use WordPress, super simple. Who you are, what you do. So who you speaking to and how to book. Okay, go get rid of your junk drawer at the top over here. Move it right down to the bottom. This needs to all get structured. You've got to have a book now button. I've even given you a logo that you can choose. We've got the, the nice little, the nice little logo here. We've also as well, I want to make sure you get rid of all of these. Make sure that you then get all the best information in and yet to totally change the website. And the, the final thing is the Instagram bio. Remove all of these old images that mean absolutely nothing. If they don't look good, they're doing more harm than they are good. And let's start to post more professional looking pictures on here. But speaking to your ideal guest, even if it means investing in a better phone. And whenever you're out and about taking pictures or have you been tagged in any pictures? Okay, that's not what I'm looking at. You are definitely tagged in some pictures because I can see this here. That looks like one of the old owners, Pyman's cottage. Okay, you might need to tag yourself in. Oh, that's your own profile. When was the last time post on here? A week ago, nine weeks ago. So three months ago. Okay, interesting. But yeah, go and change your bio up. Go and actually introduce yourself a little bit more. That would be big on that one. And then obviously then you've got an email to send out. We've given you the exact copy to use in here based off our templates that we've got in the, in the boostly, in the boostly vault. What else did we put on here? All right, let's just ask Chat GPT. Okay, we're now going to ask for a, a rundown. Give us a to do list, top five things that Ali needs to do to get on her marketing. And again I would just say as we are doing this, as ChatGPT is doing that if you can go down on a niche, focus on that niche. I would say Pet friendly is a good one. Again, you're gonna just amp it up. Get some professional pictures in. Get pictures of a dog in the, in the property, highlight it in the title, highlight in the other pictures, maybe get a nice picture of a dog bowl with some biscuits or whatever you want to do. Get that in there, make sure you amend it. Go down on a niche. It may not be dogs. I just think that's a real cool one to go down at the moment because people are traveling and again, you've got to maybe focus on who is going to be the people that are coming. You will know this data better than I, but I assume that the people that are coming to stay with you. Let's see what perplexity has told us here. Visitors to Tilbury analyzing the guest demographics, Day trippers, Tilbury historical families, accommodation. Conclusion. So mostly get people from, from Essex and London coming down that way. Again, you will know from your data more than what chat GPT is telling me on who is the type of people that visited you in the past. You will know where they live, where they come from. You can do a little analysis of that and then base your own opinion of it. But again, I would be number one. Lock into your niche and get the message in everywhere. Turn Instagram into a doggo and a magnet. Launch the FOMO email campaign. We literally just wrote it for you. Update your website branding. Get those diet bookings flowing, which is brilliant. Ali, you've got a lot to be cracking on with here. And for everybody else, if you would like to have your business roasted, there is a link in the description below. Click that go and fill it in. And who knows, we might be roasting your business next time. Ali, thank you very much for volunteering yourself.