A short YouTube video by Mark Simpson reflecting on what makes boutique hotels special and how boutique hotel owners can extend their offering by creating branded products (e.g., coffees, bottled water) as part of growing a portfolio. The speaker frames boutique hotels as an opportunity to elevate existing hospitality efforts through branded merchandise and unique product lines.
What a boutique hotel is great, because for me, this was something that I kind of fell into. I kind of discovered that, like, okay, this is something that can even take what I'm doing right now and take it to a whole nother level. Right now, we're already thinking about things like having our own brand and products. Like, if you look at a traditional flagship hotel, a lot of times, especially when you say a really nice ones, they have things that are branded for themselves. Maybe it could be coffees, even the bottled waters. Maybe sometimes. And why not? Why can't you build an own brand for something like that? If you're growing a portfolio of boutique hotels?
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