Mark Simpson explains how hospitality businesses can pay Google for better visibility through ads and map listings. Most bookings go to the first result users see, so higher placement matters.
So obviously for us, the hosts, you can now pay them. You pay them for Google Ads to bid on your brand and to get those really unique keywords. But now you can also pay them to become more prevalent in the map pack, in the Google business listing, which again, is going to be interesting. If you can spend a couple of pounds to just come higher in the order on your Google business list, in the Google travel, in the Google hotel ads, whatever they're going to call it, then we all know that people go for the first thing that they see.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
