Short tutorial by Mark Simpson explaining how to use Google Suggestions (the alternative searches shown at the bottom of the first page) to find local, real-time content ideas for creators—especially for local topics like “things to do on a rainy day” and to discover competing blog types (influencers, local writers, affiliate marketers).
Chapters
Go and run a Google search in your area. For example, what is there to do on a rainy day in insert your town? What will come up will be tons of blogs. Now these will be blogs by either an influencer, it'll be by a local content writer, or it will be by somebody that's doing some form of affiliate marketing. Now when you go all the way down to the bottom of the first page, at the bottom of it there will be a section which is called Google Suggestions and it will give you alternative searches that people are searching for in real time in your area. Now when it comes to content creation, this is something that hosts they say to me all the time, I haven't got a clue where to get started, when really the best place to get started is right in front of your face. It's something that you're using every single day. So it's Google Suggestions. Scroll down to the first page of Google and see what it said.