A short spoken YouTube clip (Mark Simpson) explaining the importance of placing a clear call to action (CTA) on a website. The speaker advises that even with a strong homepage (good image, headline, subheadline, fast load), sites must explicitly ask visitors what to do next—ideally with a CTA placed in the top-right corner.
Shy kids don't get sweets. And what do I mean by that? So you've got an amazing website. The front page of your website is fantastic. You've got a great image, your headline is spot on, it loads super quick. You've got a great sub headline. But the one problem is, is you're not asking the guest to book, you're not asking the guest where to go next. And that's called a cta, otherwise known as a click to action. And the most important part, to have One of these CTAs is in the top right hand corner, right hand corner of your website.
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