Mark Simpson defines a "workcation" as a short trip where a person stays somewhere they can both work and relax. Typical characteristics in this segment: trips are usually a 1–3 hour drive from home, people stay about 4–5 days, and some do these mini-vacations every 4–5 weeks to avoid burnout.
1–3 hours away (typically driven).
About 4–5 days.
Every 4–5 weeks.
Mostly drive.
Let's dive into what a workcation is. Workcation is where you go and stay somewhere. Normally it's between one to three hours away from where they're living and they're going to mostly drive to it. They're going to stay somewhere where they can work as well as play. And so this is happening a lot. A trend that has popped up very recently is like mini vacations. It's basically every four to five weeks, so you don't suffer from burnout. You go away to four, five, four, five days. And this is happening more and more and more and more.
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