A short explainer (video transcript) defining artificial intelligence as using large, varied datasets combined in a machine-learning ‘brain’ to discover repeatable, meaningful connections (e.g., guest purchasing power, preferences, internet behavior) that enable personalized outputs. The speaker frames AI practically—aggregate data from booking sites, PMS, reviews, marketing systems into a single engine to drive personalization.
What really is AI? And why should we care? The idea of actual artificial intelligence is how do you take a ton of data and utilize it for an output that can be repeated again and again? So how do we take data from all over the place? From your direct booking website, your reviews, your PMS system, your marketing cloud, whatever you have, plug it into one place, which is the machine learning engine or the brain. And in that brain, how do you just start drawing connections? Meaningful connections, like purchasing power per guest, preferences and affinities per guest, Internet behaviors, marketing, things like that. And then from there, you personalize an output.
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