Short YouTube excerpt (Mark Simpson) defining "influencer" broadly — not only people with millions of followers but any guest/customer who can speak about a business — and recommending businesses find locally-based creators (within a few hours' drive) with engaged audiences to promote their brand.
An influencer isn't somebody with millions and millions and millions of followers. Everybody who comes and stays with you is an influencer in their own way, shape or form. Every guest is an influencer who can talk about your business. How do you find those people that have got a really engaged following that are maybe about three or four hour drive, circle around where you are that would be interested in working with you to promote your business, your brand to their followers?
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