Short excerpt from a YouTube video explaining the meaning and cultural resonance of the word “NOKI” (rendered here as “no key”). The speaker says NOKI is a Japanese word meaning the eaves of a house and describes why the name fit a modern apart-hotel concept—associations with keyless entry, calm, serenity, and clean aesthetics.
But what's no key? What does that kind of say? So we went in and no key is a Japanese word for an eaves on a house. No key as well. It's kind of like, well, a lot of our new apart hotels and stuff, keyless entry, all that sort of stuff. And it seemed like it just felt right. And the Japanese culture as well. Calm, serenity, very clean. And it all kind of just fell in place. But it was just iconic, backwards.
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