Excerpt from a YouTube video by Mark Simpson offering practical advice on minimum stay settings for short-term rental (STR) businesses. Key points: be flexible with minimum-night rules (seasonal adjustment), experiment to find what works for your property mix, and when offering one-night stays charge a modest premium (e.g., add ~£10–30) to offset extra cleaning/operational costs; there is no one-size-fits-all solution.
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Play around with minimum stays. Now again, I know there's a lot of people in the room who are very strict on the amount of stays nights that a guest has to stay. In the summer you can get away with it because there is such a high demand, but in the slow season, not so much. So I'm not going to say everybody go for a one night stay or everybody dropped down to a two night stay. What I'm asking is that you play around with it. So don't be strict and structured and rigid and not willing to amend. Play around with it. And if you are going to go for a one night stay, don't keep the same rate. So if you're going to offer up a one night stay and you offer a base rate of 100 pound a night, anybody who's going to book a one night stay, add on a little bit extra, maybe make it 110, 110, 120, 130 to cover the extra cleaning costs. And then if they as soon as they book for two nights and the price starts to adjust more to what the base rate is, et cetera and etc. So play around with it, see what works, see what sticks. There's no one shoe fits all here because I know we've got people that have got bed and breakfast in the room, we've got people who've got motels, we've got people who've got glamp sites, we've got people who've got multiple rental properties and we've got people who's got one rental property. So there's no one size fits all. All I'm ask in for here is to play around. And again, that's the beauty of the Internet, that's the beauty of having a PMS is that you can do so having a blast.
Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee because it's so hard and the T is loosely licking up those rhymes. Don't write it, just do it loosely.
