Short advice from Mark Simpson about optimizing Airbnb listings: prioritize the first image and title/description to stand out. He recommends surveying local listings to identify common motifs (e.g., pool photos) and deliberately choose a different visual or title strategy (including use of icons/emojis, despite Airbnb ToS) to 'zag' when others 'zig'.
Now, before we even talk about getting onto the listing, what's really important is that your first image and the title description of your Airbnb listing is on point. Now, what do I mean by that? The image is your unique selling photo, your usp, and a good way to decipher what this is going to be. Go and look at what everybody else in your area is doing. So if everybody in their listings, their first image is an image of a swimming pool, can you do something different? How can you stand out? If everybody is doing A, can you do B, if everybody is zigging, can you zag? And that'd be a great way to stand out. And again, we look at the title. Okay, I've talked about this in length before, about the title and about how you can use icons and emojis in the title to stand out. Obviously, Airbnb's ToS terms of services says you can't, but there's definitely some that get through to get through the get through the filters.
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