A short excerpt from a YouTube video (Mark Simpson) where the speaker challenges others who claim success with direct bookings by asking their OTA reliance percentage. The speaker states he has 22 years in the industry and claims never to have used an OTA, achieving 100% direct bookings.
We talk about direct booking. I've sat in panels before, like direct booking panels at events. And I've sat down next to somebody who's talking about how they get direct bookings and what, what people should do to get direct bookings. And I've been on the same panel as these people, and when I've asked them the questions, so what? What's your OTA Reliance percentage? And they were like, well, I'm about 80, 85. I said, but I don't think if you're 85% book direct, like OTA Reliance, you should be speaking about direct bookings, because you haven't built it yet. Now, when I talk about being in the industry 22 years, I'm really proud to say that we've never used an OTA. Never once. So we've built 100% direct booking business.
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