A short YouTube video by Mark Simpson (uploaded Sept 11, 2023) that shares an anecdote about an academy member who pivoted during lockdown by making and selling cakes to keep her business afloat. The piece emphasizes resourcefulness as a core trait for entrepreneurs and hosts, noting how diversifying activities and creating passive options can help sustain businesses during crises.
One of the members of that academy during the lockdown pivoted. Obviously, the business was quiet. She pivoted into making cakes and bits and pieces, you know, and selling those, and managed to help her business stay afloat during that time and just having those other options. And it's amazing where, if we have to be resourceful as entrepreneurs, we're not a resource, we're resourceful. And as hosts, you have to be resourceful at times when, you know, you're getting calls at all sorts of time of day. So it's amazing when we have to do that, how you can come up with these ideas and your message, really, there is. You could probably come up with the ideas now and then be able to live passively when you need to, which is so important.
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