Short transcript excerpt (speaker Q&A) discussing how to position a property as an attractive midterm rental. The respondent argues midterm rentals should recreate the experiential, 'wow' appeal common to Airbnb/short-term listings to attract guests transitioning from short-term markets due to regulation, fatigue, or competition.
How would somebody position themselves as a good option for somebody who is looking for midterm rental?
You know how Airbnb has a sexiness appeal to it, right? There's properties that are just like, you walk in, you're just like, holy smokes, this is amazing. And I love this place. I want to be here for two days, right? It becomes the experience. That same concept needs to happen with your midterm rentals as more folks are getting going from the short term space because of regulations or they're just tired of doing it, or just like you mentioned, competitors are coming, right?
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