Short excerpt from a YouTube video (Mark Simpson) reflecting on how to make a franchise stand out. The speaker describes early interest in search, online reviews, and the rise of social media (Facebook, Twitter) and frames his approach as investigative—breaking systems down to ‘master’ how they work, likening it to solving a video game.
What can I do that will make my franchise stand out from the other ones? And things like that? So it's always been an intriguing part. I learned about search, Google. I learned about the power of online reviews and the emergence then of Facebook and the emergence of Twitter and social media and how that was playing a role. So, yeah, it's just always intrigued me. I feel like the more I sort of dig into this and try and break it down, I do like to figure how things work. It's. I've always been, like, intrigued at how things work and how to sort of master it. Like playing a video game, you try and figure out step by step how things work to try and complete the game.
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