Mark Simpson reviews a Airbnb's online presence and recommends three concrete fixes: maintain consistent imagery, push for TripAdvisor reviews (the property ranks first of three locally), and keep your booking system separate from your public website to avoid a hacked account killing everything.
Questions this video answers
Number one of three BnBs in the area.
Keep the booking engine and property-management software separate from the website (do not host the engine under the website platform).
Chapters
How you've got this as the consistent image throughout, which is great. Again, you've got reviews on here, which is awesome, which really does help. And just to get more visibility, you know, from the great work that you've been doing on TripAdvisor, you're ranked number one of three BnBs in the area that you're in. So keep that up. If I was to suggest anything else would be come and have a look down at the bottom like we do all the time and just have a look to see what other people are typing in when they're looking in the sort of the Lindsborg area. I'm guessing this, that it's, it's not a big, big town. I will, I will be very honest. My, my geographical knowledge of Kansas isn't the best. It's such a big state. Although I have lived over in the States. What I would be looking to do is I'd be using your social media to talk about what's over here. What's. What's. What's in the area. So what is there to do in Lindsberg? Why do guests come through Lindsberg? What, what is going on around here? Is it because of Selena? Is it because of which, which Witticher. Richard, like talk. Talk about it. Talk about the general area. I always massively advise not to do this for one reason. When you've got your website and when you've got your booking engine, you want it to be separate so the PMS will be with somebody like Free to book. I'd recommend free to book for you. For example, Booklet XIVU Super Control. There's so many of them. But the reason why you don't want it to be under the one platform is, is that for whatever reason, say that you lose access to your WIX account. Say it gets hacked or somebody breaks into it, changes the password, that's it, it's gone. You know, you cannot get access. So that means you'll be able to get access to your bookings or just for whatever reason, say the server drops out and you just literally cannot get into it. Then that means you can't get access to your bookings. That means you can't get access to your guests data or anything. So this is why I always advise for your booking engine, for your property management software. For the most important part, the engine of your business, have it set up separately.
