Short YouTube talk by Mark Simpson advising property owners on converting first-time visitors into repeat guests via referrals and by ensuring strong online visibility. Emphasizes that new visitors tend to book through major platforms (Airbnb, Booking.com, VRBO), so owners should focus on earning repeat bookings and ranking highly on Google for local searches.
Chapters
If you've got somebody that is traveling to your location where your properties is for the first time, as in they haven't got any contacts, they've never been there before. They don't know anybody that's been to the area. They are going to go to where they know and they're going to go to a brand that is Airbnb, ie booking.com, ie VRBO, whatever they've used before in the past and you've just got to suck that up now. What you're hoping for is what you're hoping for is that that guest, that future potential guest that's coming to the area where your property or properties are, is coming back for a repeat time or is coming on the back of a recommendation or referral. What you need to do here, which is really important, you've got to make sure that when that person Googles Paul's property, Myrtle beach, is that your business needs to be at the top of Google.