What's been happening in the Boostly Academy This Week

Welcome. I am at the Laura's office as we have been for the last couple of weeks now because we were in isolation after testing positive for Covid. Thank you for all the well wishes. We are on the mend and I have coming back as I do on a Thursday because what I'm doing for 90 days and I've been doing this for a couple of weeks now is we are and I am documenting the journey that new members of the Boost Lee Academy are making and I really wanted to document every step of the way because I wanted to show everybody who's not part of it, what we do and what I've done recently and I've changed the Boostly Academy and how it all works because I'm currently trying to get it accredited by the cpd. So today the forms got sent off. I'm super excited. It's going to be probably, I think the only online training course in the world of hospitality that's actually, actually accredited by a body, a governing body. So that's really exciting. And what I'm doing as I've changing things around is I've broken the first 90 days down. So the 90 day goal is that by the end of the 90 days everybody will have the basics in place to turn themselves into a direct booking machine. So far if you've been watching these videos we have covered pricing, we have covered customer avatar branding, you know, how to identify your ideal guest, how to go and find them and what we're doing currently, and we're spending three weeks on this and this is the final weeks of phase three is email marketing. So the first video I showed you, I introduced you to a gent called Robin Adams. He is one of the best at mailchimp and explaining mailchimp. He came into the group to do some expert training and over the last two weeks we've been implementing. So what I wanted to do in this video is give you a little sneak peek of some of the email templates that we have created. So my team have created the Boostly Academy members are now able to go in, they are able to take those templates, they are copying, they're pasting, they're personalizing and then they are sending out and they're following the rules and the examples that Robin laid out. So super quick video, if you are a Team Boostly member and you are watching this, then please jump in and say hi in the comments. I'm going to flip my screen and what you should be able to see is my screen. Here we go. So this is The Facebook group, which, which is really cool. This week we've had a live call. It was a slightly different live call, but really exciting. But let me just come over to here. So this is our boostly, Academy, learndash, back office, whatever you want to call it. And everybody has been going through these videos. So we've been going through the fundamentals, segmentation, capturing data, top mistakes. We had a live Q and a with Mr. Robert Adams, as you can see here. And now what we're doing is we're going in and we are using the email templates. So as you can see, what we're doing is we've created many different variations of subject headings, etc. The personalization comes in here and we've done it for everyone. So we've got lots of different styles of templates getting people re interested in the business templates to send to previous guests to get recommendations. This is really cool. We've got templates that you can build into your PMS channel manager, email triggers and we've got templates to turn lookers into bookers. When somebody signs up to an email form, then they can go from there. We've got emails to send out to to business guests and we've also got other templates as well. So that's what everybody's been been putting into practice right now, which is really, really cool and I'm really looking forward to seeing the, the results on that. And what we're going to be moving on to next is we're going to be moving on to Facebook ads next week, which again is really exciting. What we're going to be able to do is every single step of what I have been putting into practice is leading on to the next. So you need to get your pricing down before you do anything else because, you know, we don't. As I explained in the first video, we want to make sure that we're not underpricing or overpricing when we just right, want to be adjusting it accordingly. Then we need to be identifying our customer avatar. So who are they? Who's our ideal guest? Who and where are they hanging out and how can we go and appeal to them? Now what we're doing is we're putting in the practices behind the scenes. So the email marketing is the core template, the core backend of every business. And you know, I'm gonna be talking about this way much more in my book that's coming out this year, the book Direct Blueprint. But you need to have this in practice. And then next, when it comes on to Facebook ads, which I'm really looking forward to is how you can use Facebook ads to get tons of leads to get on the phone and hopefully turn them into a direct booking but also funnel them in into your mailchimp, into your email marketing as well to turn those lookers into bookers. And then we're going to move on to the final phase. So this is the end of, I believe is now my fourth video on this. We've got two more phases to go next week. I'll come back in and give an update on what we're doing. And again, if there's any team boosting members, boost the academy members, please do jump in the comments and share your wins. I'm documenting all of this as we go because what I'm going to do at the end of the 90 days is I'm going to produce one big video where we're going to put a full movie together. We're going to get live video testimonials from our members and just sort of use it as future promotional material. So thank you for tuning in. I am actually going to come back and do a very special live video tomorrow. So please do check this out. Something that I've never done before. Nervous is an understatement. But excited because it really is going to be something that I'll be able to document for myself for many, many years to come. And I want everybody to sort of join in on this. So I'll be back tomorrow sometime around 7pM let's say. But for now, wherever you are tuning in from, thank you so much for watching and I shall be back very soon.