Mark Simpson explains why first-time guests book through OTAs instead of directly with you, and why it's your job to convert repeat guests to direct bookings. Accept that new visitors will use platforms like Airbnb, but if they keep doing it, you haven't given them a reason to switch.
If there's a guest coming to your area for the first time, they don't know anybody, they don't know you, they don't know anybody who's been to the area, you are going to have to suck it up and get that booking through via an OTA. If your property stands out on the OTAs and whatnot. But if that guest ever does repeat and come back, and if they ever repeat and come back to you and book via an ota, then this is your fault.
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