Mark Simpson on why charging long-term guests the same algorithmic rate as new ones feels wrong. A regular who books every year might see their price jump $3,000 overnight. Good hosts need to balance data-driven pricing with the relationships they've built.
It's all well and good, putting your prices up on these automatic pricing tools. But when you've got a guest who calls you up or emails you or messages you, who's been with you three, five years on the row, and they're calling up to book their stay, it's really hard to go, you know what, Mr. Guest, who stayed with us three or four or five times, you know, we know your name, we know your family, you know us, to then go, actually, that price is going to be $3,000 or €3,000 more expensive. You can't do that because the human in you comes out. You know, you've always got to look at the numbers, you've always got to look at all of this and then just add in that. That context. You've got to try and find the right mix.
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