Mark Simpson shares how to reach influencers who ignore you: respond within four hours, try a quieter platform like LinkedIn if they're less active there, use follow-up tools like Boomerang, wait five days after emailing, then move on.
Respond within about four hours.
About five days.
Instagram: 50,000 followers; LinkedIn: about 100 connections (example).
Respond within sort of four hours. Try and find another social channel that they're on that they're not as popular. Big one, this one. So if they're super popular on Instagram, say 50,000 followers, but you can find their LinkedIn and it's only got like 100 people, they're connected to send a message. They're more likely that notification will pop up and they'll more likely see it. But they're on Facebook or they could be on Twitter or whatever it could be. Find a channel that they're not as popular on and send them a message there. It's more likely to get their attention. And if they miss that email, and if after email, after five days, once you come to Boomerang and all of that, if they haven't got by, move on.
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