A brief excerpt from a YouTube video (by Mark Simpson) describing where people commonly struggle when starting with email marketing: technical setup like domain verification and list configuration, and strategic tasks like personalization and segmentation that are intimidating without help.
I think where people struggle is really kind of don't know where to start from your domain verification, getting your list set up correctly, sending the right email to the right person. Some of the mistakes I kind of see out of there is based on data and automation. You can do so much with email marketing on the personalization and the segmentation, but that can be kind of daunting. So it's similar to, again, your direct booking website. You're not going to want to do that on your own. And that's where I feel like people kind of stumble with email a little bit.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
