A brief conversational transcript (from a YouTube video) where Mark Simpson and another speaker emphasize the importance of identifying an "ideal guest" or customer avatar for property hosts. They argue that defining this ideal guest simplifies and focuses all marketing activities—social posts, emails, photos, listings—by allowing hosts to aim messaging at the right 10% of potential guests.
Who is your ideal guest? Who do you want to stay at.
Your property more than any other?
If you can figure out who that is? Your life becomes.
Easier because when you've.
Got a customer avatar.
Every social media.
Post that you write, every email that you put together, every picture that you.
Take and you present on Airbnb and.
On your website makes your life so.
Much easier because you're.
Aiming and speaking to that person. And like I say, even if you.
Feel that you're eliminating 90% of the people out there and you're focusing on.
That 10%, Good Sam.
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