Why BRANDING is IMPORTANT for your Business
31 Mar 2023 · 1 min

0:35
Starbucks keeps customers even when local coffee is better, because of its brand. A strong brand is one of the most valuable assets a hospitality business can build.

Starbucks keeps customers even when local coffee is better, because of its brand. A strong brand is one of the most valuable assets a hospitality business can build.
What advice would you have to for people around branding, especially, I guess, if they're starting out or, or just in general at any level of their hospitality business?
I mean, I think the power of branding is around us every single day. Even when you just think about something down to as simple as, like, Starbucks. I think we all have been to maybe like a local coffee shop that has coffee that's probably a little better than Starbucks, but Starbucks has a strong, strong brand, and that's what keeps people constantly going there every single day. I think if you can build a strong brand, that's honestly can be the most valuable thing that you have, whether it's a personal brand or a business brand.

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