Short excerpt from a YouTube video (Mark Simpson, Aug 4, 2023) arguing that direct-booking strategies require owners/operators to provide a seamless, locally-rooted user experience because they must compete with OTAs whose core competency is creating frictionless booking journeys. The speaker stresses giving guests a local experience of the destination to differentiate and encourage direct bookings.
And is there any aspects where you can think this helps promote direct bookings? Yeah, I think, you know, what we're doing is directly aligned with the direct book, like the book direct strategy. Because, you know, if you're, if you're not relying, you know, on a on an Airbnb or booking or ota, then you're kind of on your own in terms of providing the seamless user experience. And you're, you're competing with with, you know, with people who their whole job is to create that seamless user experience. And one of those, like, one part of that that experience is actually, you know, giving the local experience of the place that you're that that your, you know, your destination is because people aren't coming and, you know, saying, hey, I'm so excited to stay in this vacation rental. They're coming and saying, I'm so excited to stay in this des.
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