Mark Simpson explains why Airbnb hosts often skip marketing their properties. A popular mushroom dome cabin books constantly, but most rentals sit empty at 10% occupancy. Just listing on Airbnb won't fill your calendar or pay the bills.
How about a stay in a mushroom dome? This rustic 100 square foot cabin is nestled in the California woods and boasts over half a billion guests, making it one of the most popular Airbnb rentals on the platform. But if you're dreaming of stargazing in its 10 acres of natural terrain and farmland, you'll need to plan ahead. Because it's currently booked up for the next six months, that isn't a luxury most short term rental owners can boast. However, that's not the typical experience for short term rental owners using the platform to host their properties. Simply listing a short term rental property on Airbnb doesn't guarantee bookings and profits. Occupancy rates, which measure the proportion of days in a month a property is booked, can be as low as 10% or even lower. Why do so many owners neglect property marketing and just wait for bookings? You're leaving easy money on the table and if the bookings dry up, you're in big trouble.
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