Mark Simpson (speaker) argues that fast WiFi is essential for hospitality businesses, not an optional perk. He notes that recent consumer-facing technologies (examples: Tesla, Starlink) have improved rural access, making high-speed connectivity available in previously underserved areas. He emphasizes hosts must advertise and provide reliable fast WiFi because guests now expect it as a requirement.
It is definitely to your benefit if you've got quick WI fi to show off and talk about this, because so many people are looking for it, and with Tesla and with Starlink that has come in even now, people that are in rural locations with crappy WI fi can have a solution to this, and I've seen it in the local area of where I live in in the uk, even people that don't have any WI fi can now get really quick WI fi and you've got to talk about it, because people need and want it and demand it. It's no longer an added benefit, it is a requirement. It is as a requirement, as having good pillows is having good w. It.
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