Mark Simpson explains that every guest can act as an influencer for your business and advises finding those with highly engaged followings who are local (roughly a 3–4 hour drive). He emphasizes the need for a relationship and a good matchup between the business and influencer — an ecosystem fit — when collaborating to promote a brand.
Every guest is an influencer who can talk about your business. But what I want to do is how do you find those people that have got a really engaged following that are maybe about three or four hour drive, circle around where you are, would be interested in working with you to promote your business, your brand to their followers. So there's got to be a relationship, there's got to be a matchup. You've got to have it like the ecosystem.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
