A short advisory talk advocating hiring professional photographers to create high-quality images for short-term rental (STR) and hotel listings. It emphasizes comparing portfolios, fees, and licensing, preferring photographers with rental/hotel experience, and valuing clear communication and rapport during selection.
Here's why you need to invest in professional photography. With today's smartphone technology, anyone can virtually take impressive photos and they're fine for social media for that crucial high quality imagery that will make your property stand out. The best choice for making that happen is to hire a professional photographer. Don't just go out there and hire any professional photographer. For candidates who have experience working with rentals and hotels, make a list of all these shortlisted candidates. Compare their portfolios, compare their fees and their licensing terms. Whichever one you like the most, just go for them. Another bonus tip, if you connect with someone instantly and you like the way they communicate, that is also a big plus because you can convey what you're looking for in these images to the photographer and they can try to deliver that.
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