Mark Simpson gives a short tip advising property owners to adapt their online presentation (website, social media, listings) to target the growing market of remote workers seeking to 'work away', particularly to attract midweek bookings in rural properties.
They're going to be looking to not always have to work and just look at their same four walls. And the ideal, ideal thing is that they'll look to work away. So this is a major, major, majorly growing, fast market. I've already done a podcast on this in season 10 talking about it, but this is a real quick tip on what you can be doing. So look at your property, look at how it is presented online. And what you should be looking to do with your website, with your social media, with your listing sites, is you should be looking to target, especially if you're rural, out of the way. This is a great way of maybe getting those midweek bookings that you might have struggled to in the past.
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