Liam shows how Jotform collects guest data through a post-booking welcome message, then automatically syncs with Mailchimp to send a first email offering discounts for direct bookings. The setup tailors the guest experience based on visit type and drives repeat bookings.
Now, what other tools do you have in place for your business to help you run the business behind the scenes?
So one of the things which accompany the website is we use something called Jotform, which we every guest who books. So as soon as they've gone through that process on the website of, you know, whether they come from Airbnb, booking.com or going for a website, they'll get sent a welcome message and that will ask for a link to Jotform, which effectively is a Google form. We've found that since having this, it's really good for two reasons. One, it allows us to take the ID from a guest. We also check the reason for their stay. So whether it's business, leisure, seeing friends and family in the area, and we just grab some key bits of data from the guest, which is really important for us both, for us knowing what the guest is visiting for. So we can start to tailor their experience a little bit more towards if it's leisure, we'll send out a recommendation list. If it's business, we may not do that and instead just ask how, give them a call and see how long they're working in the area, that sort of thing. So that's a really good bit of tech, Jotform. The biggest benefit of it is it also hooks into mailchimp. So when they've signed up their email address to that, they'll have an option at the end to. So yes, if they want the latest news and promotions, that'll sign them up to mailchimp instantly. So it's all automated, we don't need to get involved with it. And then the first email that goes out to them basically will offer them a better price if they book direct. So if they have booked for say two or three weeks in the future for a stay, they've completed the form. Once they've booked, then the email that comes out will offer them a discount and also the benefits of book and direct. So early check in some Norfolk goodies on arrival and, you know, a discount as well. So people from that may then decide to book direct. We get a certain percentage, not a huge percentage of people who then decide to book direct, but the rest of them then start to understand that, you know, there is opportunities for discounts whether they're booking now or in the future.
And for those of you that don't know Jotform. How do you spell it, Liam?
J O, T, F O, R, M.
Go check it out. It's a free. It's basically the similar ish to Google forms but it has that extra extra bit as well. Having a blast Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee cuz it's so hard and the tea is loose leaf making up those rhymes don't write it, just do it loosely.
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