Why No One Books This “Perfect” Airbnb

You would think a lakeside Airbnb packed with kayaks and fire pits would market itself, right? But Pete, a full time pilot and part time host, struggled after his management company dropped the ball until we dug deeper using my AI driven method and pinpointed precisely where the listings fall flat. So in this video, I'm going to show you easy to implement safe upgrades proven to boost visibility bookings and help Pete reclaim direct control of his property. And if you would like me to roast your marketing on a future video, there's a link in the description below. Let's roast. Okay, let's dive in. And I'm going to do it a little bit differently this time. What I've done is instead of just looking at this raw for the first time, I've decided to take a different angle where I've actually gone in, done a little bit of research and then I'm going to present it and show it to you. Now, if I can do this, let's see. Because I've got three that I've got lined up, so I might be able to get through all three on this video or I might break it down into a couple we don't know. But Pete is the person who has very kindly put his name forward. We had eight people in total in the last week who put their names down. I picked Pete and two other people at random. And if you would like obviously to be up for a market in roast, there's a link in the description below. Fill it in. And who knows, I may be doing you next for a good old roast. So we're going over to America for this one. Bowling Green, Kentucky, I believe. This is. The company is called Barkley Breeze and this is Pete. So I've gone to his Airbnb profile. Right now he's an airplane pilot, so this obviously isn't his primary source of income. This is obviously like a hobbyist host, I would say. But this is interesting why we're, why we're doing Pete today. Most useless skill, race car driving. That's not useless at all. Where have I always wanted to go? Drive on the autobahn in Germany. Born in the 60s where I went to school, Virginia Tech. Spends way too much time on YouTube videos. Speaks English, lives in Bowling Green. Married with three almost grown kids. Fly airplanes for a living. Traveling my family. This bit at the bottom really interests me. Our house has been on Airbnb for years through a management company, but we decided to take that on his himself so that it can start over. To get back to 4.97 stars and guest favor that we had in 2024. So obviously good going with a management company isn't always what it cracks out to be, especially if you pick the wrong one. So Pete's obviously here because he wants to learn more and his struggles is his website and his Airbnb listing. So let's go ahead and look at the listing. As you can see here, it's a big property, 12 guests, three bedrooms, seven seven beds, three bathrooms. Have had two reviews since taking it back on in their charge. And as we can see, these have happened quite recently. The, the listing and the home is over in Kentucky. So right here on the. What looks like the south west side of Kentucky, just touching the Tennessee, the Tennessee borders. I know this area well. 2020, 2002, sorry. I landed in Memphis to spend six months doing soccer coaching. Had the best time, went to Arkansas, Missouri, Kentucky, Alabama, Louisiana, you name it. It was an amazing time. So I do know this area. I don't know the specific location, but it does, does look great. So this is the listing that we've got here. Let's have a quick look at the website. So website has been put together by 3D builders. Not entirely sure who or what they are, but it is, as you can see, the website, as you can see, it looks like a DIY effort. If I'm, if I'm honest now with saying that, Pete, if you've paid for it, then I'd be asking for my money back because this is a pretty shit website. I'm not going to be around the bus. So as I did, like I said, I wanted to do a bit of research. So I actually took all of the information, put this into our GPT and this is the good news for everybody now watching this. I've actually turned this GPT into a bot that you can all use. So my AI digital twin is now available. If you just do this on the domain boostly.co.uk forward/bot, it will take you to this page. You can text, you can voice, you can even video call me, which is really cool. And you can do the same thing that I am doing here with your business and it will roast you just like I'm doing now. But obviously the context is I get to talk about why I'm doing all the roasting. So we pulled all this data data together. So this is what the, the bot has been done and this bot has been purely trained on me on the books, every single podcast episode that we've done at Boostly. So this is really cool. So you can do this now as well. Booster Cody K for a fresh bottle. So the strengths, waterfront setting, built in, wow factor, group friendly layout. You've got a website which is a big win. Kayaks, doc space, perfect for families. This is the weaknesses that we've picked up. The listing lacks energy and hook which I definitely agree here. The direct site messaging is safe and generic. Definitely agree there. More Photo Realistic 4K. Let's see what that does. But then that would sit right nicely there. I feel like the kitchen obviously gets mentioned so that's good one to have. I feel like that could do really well there. I really do like that you've got the, the, the, the dock so to speak so you can showcase that. I'm a little bit second on this one because you've got cracks in the floor. It doesn't really sell the property all that well. If I'm perfectly honest, I would be looking at maybe putting a 3D floor plan in here. Failing that, what I would be looking to do maybe would be get another angle of the kitchen there that shows the view, et cetera. Now what I will be also looking to do when you do get that new photo shoot done, this is one that I would definitely think would be sort of spring summer vibes. You would really love to be getting a autumn and a winter vibe as well. So again same sort of vibe but this time you're going to be showcasing winter. So again it could be, you know, moody lighting, flames, candles, maybe getting firecracker. I don't know if you've got any fire or anything but things like that that showcase winter more than spring summer. So you have two season shoots then that would go down, go down really, really, really, really well. Again, if you can have any form of not so much people in the shots but just where somebody looking at there instead of let's just say this shot which again, you know, it looks like a real estate shop. Let's just use this one as sort of outside. Instead of being plain, could you maybe have a cup of let's say hot chocolate with some steam coming out of it or a cup of coffee or even just somebody sat there but you don't see their face. You see the back of the head, two people back at the head, glass of wine, glass of wine. Make sure it's actually wine in the glass bottle there that's being opened clearly and they're just sat looking out on the view. Or it could be maybe three people sat on a table. You don't need to see the faces, just having A just having a chat. Or again, it could be, you take this shot, the one here, you could just have, you could have maybe an adult walking off there, a kid running off that. But you don't see the faces back of their heads. But it just, it just seems like they're off to go have fun. Because in the mind of the reader and the person reading that would be, oh, I can imagine myself being in that shot, going off and having fun. Fun in those, in those kayaks. Right. And again, if we're going to put that onto Chat GPT, let's give it a little. We go. There you go. Welcome. More or less there. Can you please add in a human walking towards the dock, Tall, brown hair with a life vest on, looking as though they are going to go off in their kayaks. Put an or I think that's what we call it in their hand and make it life. Like, let's see what ChatGPT comes back with. I've obviously butchered that description, but the thing about pictures is that you want to make sure that it to the person that is looking at it. So your future potential guest, when they land on here, they need to be able to vision themselves in this shot. Okay. In your place, you don't have to do it on everyone, but having a few of them is really good, especially on the hero shot and anything like that, that is like talking about the experience. So the second thing, what we need to look at is your title. So I've got all of this information here that I've taken from my thing that we've done here, because as you can see, it's, it's now nicely all in here when I grab it again and I'm going to pop it in. Okay. While it's doing that, I'm going to just start up on a new little tab here, actually. Okay. So I'm gonna, I'm gonna get it now to give me a. A better headline for your Airbnb listing. So once it's gone, I'm gonna done that. It's still doing this. So read this in full. Now what I would like for you to do is, is give me a better Airbnb title that speaks more to my target avatar. Because again, what's really important, and we, we've spoken about this a lot on these roasts that we have done, is that when they land on your listing or if they land on your website, you have to be able to say who you are, what you do and how they can give you money. But every single time you do the. Who you are, what you do, how they can give you money. It's. You got to speak to the person that you want in this door, right? Who is the ideal guest? Families, big groups. Like I said, it's out outdoorsy people, definitely escapists. You know, people that want to get away, they don't want to be in the city. Obviously going to be a lot of them. It's interesting that it picked up on remote workers or you must have good wi fi somewhere that you've picked up in your listing. But let's just come back with what it's done here. So this is a cool shot. So again, this is the. The one that we told you, we spoke about going off to go kayaking. Maybe not jeans and trousers, but again, it's pretty cool what it can do there, right? So it's going to read all of this that we picked up in our. In our report. And what it's going to do now is it's going to replace this, which is obviously your. Your title. This is what comes up in. In the search. And while it is doing that, I just want to have a sneaky little look at what else we've got going on in edible Kentucky. Now, you are pretty booked up, sir, so you're doing a very good job. But I'm going to just come in here and do a big group. I'm going to do eight adults. So there's yours, obviously, and you've got Directo, which is. Which is cool. So Directo is that free chrome extension that we've spoken about. Works very well with Logify, obviously, because it's helped find the direct price. That's go Directo or get Directo. So this is the. The competition where we're sort of looking at here you've got all yours is instantly better than that one. Now that looks really cool. That shot stands out. That's nothing. That's a good shot. That's a great shot. That's nothing. So you're sort of 467, 308. Let's go have a little look at this one. So this sleeps 14. Three bedrooms, eight beds, 3.5 bedrooms. Have a little sneaky little. Look what they've got going on here. Lifestyle shots. Not a fan of these because that's not the actual property, but okay. I can see. I can see what we've got going on. Something like that. This is what I'm also intrigued at. Who in that area takes pets? My God, these pictures are awful. So these are just down the way 10 guests. Hot tub. Hot tub and pets. Hot tubs and pets. Look at that. I've got a lot of availability. Maybe it's the location, but that's interesting where we're at with everything, right? Done. A little bit of looking around. Okay, so here we go. Best pick. Waterfront dock, kayaks, sleeps 12 with a fire pit. With a fire pit. Well, that's good. Brilliant. Okay, so water front dock with kayak. Now, while we're on it, I need for you to take this and give me the best website headlines. We're going to come to the website soon. So instead of having. No, that's not you, that's not you. Here we are, Barkley Breeze. We're going to get rid of that, obviously. Waterfront, private dock, kayaks, explanation Mark. Instead it'll be waterfront dock and kayaks, sleeps 12 with fire pit. That will be brilliant. That would work a lot better than this one. Let me just go back and do a little search. Instead of it being eight, I'm gonna go five in your Eddyville, which I assume this is Eddieville. And let me just put in a filter of location is house. All right, Pete, let's go look at the website. Now, the website, it could even be done by Logify. But again, these PMS websites, the free versions, are crap. This is not saying anything bad about Logify. They're fantastic, but they're just not very good. Now, what we want to do is we want to make sure that we can amend this. So I want to get rid of this, get rid of this and get rid of this. We want to. Want to have it where. If you look at this, we want to be able to make it where. And I'm going to show you in a second. The majority of the information is on that first page, and it's above the fold here. Looks like a magazine photo shoot. You want it to look wow. I want to find out more. So if we compare this to yours. So this is what you needed to look like. This is what we do at Boostly. Okay, so nice, big, big image here. Logo, homes, experiences, services. We're basically mimicking what Airbnb are doing. Book now, who you are, what you do, how you can book super clear with a nice image here. And you've got these nice images because you've got a great photo shoot. So let's go and do this and let's see if this will work. I'm going to come into this bit and what I want to do here is I want to be amending this. So we're going to make it look like now what we want it to be, what we want it to be looking like. So first things first. Comet, come here. I'm going to take out this. I'm going to upload this. Let's see how this works then imagine if it is the actual. See if I can get this. Now this might not be big enough quality, but let's just have a little play here, shall we? I'm also going to add in this pmg. So while that uploads, Okay, we're going to have that there. So that's, that's there which looks good. And then we're going to have the new title that it suggested. So we're going to take this. And then it's asked us for this one here. So. We're going to change that up. Lake. Lakefront living for 12 private dock, kayaks and fire pit nights. Book direct, skip the fee, save 50%, get early check in. There you go. So who you are, what you do now that to me, even though I very quickly roughly put that together already looks better than Barclay Breeze. Book direct now, no Airbnb or verbo fees. So who you are, what you do. So who you are, what you do, how to book who you are. Lakefront living for 12 private dock, kayaks and five pack nights. Book direct to get the skip the fees. Now if they wanted to, they can scroll down here, obviously find out more information about the home, what you offer, reviews, more about you, FAQs, etc, but when they land on this, this is what's called above the fold. This is the most important part because this is where they are making their opinion up about you and what you do. And I'll have landed on this website by either finding you on Airbnb and coming here or it's been a recommendation of a friend or whoever. There are many reasons why they might land on it. So you could be able to say who you are, what you do and how you can book where to stay, arrive, depart, guests, search, boom, and then go ahead and do the rest of it there. But to me that looks a whole lot better than that. Even with the other image that we can come back to, even if we choose the other one, which is the one there at the moment that looks a whole lot better than that because that the big block header on the top that's going, that's not important anymore. That means nothing to me. That wire looks bad. Barclay Breeze means nothing. Book Direct now no one really knows what Book Direct now mean. No Airbnb or Verbo fees, people will relate to that. But book direct, no one really understand what that means. Barkley Breeze means nothing to people. Instead, I mean, I'm sorry, but now I've seen this image, I can't unsee this image. Lakefront living for 12, private dock, kayaks and fire pit nights. Five star vacations. Book director, skip the fees, save 15 and get early check in. Boom. So now we know what book direct means. Search book. And then you've got the little chat bot at the bottom, which will go obviously to your CRM where you can live chat with your guests or your future potential guests. That to me looks so much better. This is before we even get into Instagram. Instagram, obviously. I don't think you've got an account. Like I said, the context to all of this, you are a hobbyist host. You've got other priorities. You're flying planes, doing all the good stuff. You just want to get this property away from evolve and you want it back. Being direct with you. You want to get back to that 4.97 remark. You're with Logify, which is fantastic. Well, this is what I would be doing if I were you. Take this run with this and let's put this into an action plan. We've gone 30 minutes in, so there's going to be no room for the other two that I've got pulled out for today. So you're gonna have to wait for next week for that one. But can we just show a bit of love? Not for Elsa, obviously. Thank you, Elsa. But to Pete for putting his business forward. We've definitely got some action points just to review what those action points are. I would be getting an autumn and winter photo shoot done. Focus on fire pits, focus on marshmallows, hot chocolate, glass of red wine. If you want to do Christmas, do some Christmas shots. Get a photographer back for that. For the meantime, for the quick, quick, quick wins that you can actually go ahead and do, go ahead and change your images around. I would be looking to maybe use this as your, as your hero image, the first image. If you're not going to do the sunset one that we showed, we showed here, which I do actually really like, then I would be personally where I use where is it going here, I'd be looking to use that one as your, as your main image. And on here I'd be looking at getting a photo shoot, sorry, a 3D photo plan done and put that in there as well. I think that would look really good. Also make sure you change your headline to the one that we gave you that I'm going to send to you and change the description as well, and make sure that you speak to your avatar. The avatar is obviously very, very clear with this one. While Airbnb has a little bit of a moment, So the avatar is obviously going to be bigger groups and whatnot. Pete, you've got a fantastic property. I feel like with a couple of tweaks, you can definitely make a lot of difference. I would also look to be going potentially pet friendly on this one. I know that it's a bit of cleanup, an extra cleanup, but I feel like there's a. There's a. There's a lot of wins, especially with you being so outdoorsy. I feel like you'd put yourself up above so many other people in your area who are just not offering it, especially around your price point that what you're offering it at. I'd have a little chat with some revenue managers just about pricing, about how to play it compared to the competition. Just make sure you're not too high. You know, we don't obviously don't want to reduce your rates by loads, but I don't want you to be out pricing loads of people because obviously you want this place to be full or more or less full, but you've got a super spot there. Website changes. Like I say, if you want to come have a chat to Boostly about us building out something like this for you, let us know. For anybody who's watching who wants to be able to tap into more of our framework that we use that generated over $100 million in direct bookings in 2024 alone, click on the link in the description or just go to boostly.co.uk b o o s t l y.co.uk you can come on over from there. You can schedule a call, come and chat to our team and see if we can help you. But that needs to go because that hurts my eyes. All right, final thing that I would say on this one, we've got loads of email templates that I would 100% be using for your good self. One of them would be getting people to sign up to a lead magnet on your website so that you can keep in touch with them. So I will be looking at doing something along the lines of, you know, you're very good at recommending local places. So it would be, here's our top 10 recommendations for places to eat. If you want it, come and give us your email address. Once you get them to sign up to your email address. And again, the boostly CRM would be fantastic for that because you can get them onto a landing page with all that good stuff. Get people to sign up with the email, then it's plugged into here so they can use it in the automations. One of the ones that I would say would be turning lookers into bookers. This template here of ours that we have is, is really, really effective. Let me just give you a quick little debrief. So we're going to click on email here. I'm going to take this, I'm going to put it into our chat GPT. Say I need for you to take this draft email copy and turn it into an email I can use, bearing in mind I'm doing this all for the breeze, all for Pete and his business. So it's going to take our copy, we've whacked it into chat GPT and it is going to personalize this to speak to his target audience, which is great, which you can obviously do here. I love that. All right, Pete, you've got plenty of things to be cracking on with here. I'm going to put this all in here and send it over to you. We'll be back next week with another roast. Until then, have a good one. And if you've enjoyed this video, click on here, because now you can go and watch one of our previous roasts that YouTube has recommended.